The State of Marketing Survey

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In order to track marketing excellence, forecast market trends, and increase the importance of marketing in businesses and society at large, we gather and share the thoughts of marketing leaders.

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Mission

To collect and disseminate the opinions of marketing professionals leaders in order to predict the future of the Nigerian market, track marketing excellence, and improve the value of marketing in organizations and society.

Take Survey

Sign up to participate in the next survey.

View Results

View new our Survey reports.

Learn About

Get acquainted with the survey, partners, and people.

View Media

Read stories in the press about our Survey results.

Get Marketing Data

Mission

To collect and disseminate the opinions of marketing professionals leaders in order to predict the future of the Nigerian market, track marketing excellence, and improve the value of marketing in organizations and society.

Take Survey

Sign up to participate in the next survey.

View Results

View new our Survey reports.

Learn About

Get acquainted with the survey, partners, and people.

View Media

Read stories in the press about our Survey results.

About Us

Founded in October 2023, The SOM Survey is administered twice a year. Questions repeat to observe trends over time and new questions are added to tap into marketing trends. The survey is an objective source of information about marketing and a non-commercial service dedicated to improving the field of marketing.

TRUSTED REPORTS

Insights Report

Examines survey results and trends over time of the years.

Topline Report

Summarizes all survey results at the aggregate level.

Firm Breakout Report

Examines survey results cut by industry and firm characteristics.

Our Partners

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